The Firenze Red Lions are proud to announce a new partnership with Hard Rock Cafe Florence, one of the world's most iconic restaurant and entertainment brands, as the club's Official Event Partner for the 2026 AFLE season.

Located in the heart of Florence, Hard Rock Cafe has become a landmark destination for both locals and visitors, combining American culture, entertainment and hospitality in one of Italy's most historic cities. The partnership brings together two organizations committed to creating unforgettable experiences and strengthening the connection between sport, entertainment and the local community.

As part of the collaboration, Hard Rock Cafe Florence will play an active role in supporting the Red Lions' events throughout the season, helping elevate the game-day experience for players, fans and partners alike.

The partnership will also be visible on the field, with the Hard Rock Cafe Florence logo featured on the players' helmets during the 2026 season, showcasing the collaboration across AFLE competition.

For the Firenze Red Lions, this agreement represents another important step in the club's continued growth, aligning the franchise with an internationally recognized brand that shares the ambition of delivering premium experiences.

"We are thrilled to announce our partnership with a leading global restaurant and entertainment brand for the 2026 season. Located in the heart of one of Italy's historic cities, Hard Rock Cafe Florence is the ideal destination for enjoying the best of American cuisine."

"This partnership is exactly what we were looking for to best represent our team's events."

"The Red Lions is a franchise created to represent our country in a sport forged overseas in the challenging European AFLE competition."

"Our athletes' helmets will soon feature the Hard Rock Cafe Florence logo, showcasing this exciting partnership on our home turf and across Europe."

Fabio Maglioni
Director of Marketing, Firenze Red Lions