The Firenze Red Lions are proud to announce the appointment of Bill Shuey as the new Head Coach of the franchise ahead of the upcoming AFLE season.

Coach Shuey brings extensive experience in the NFL. Throughout his career, he has played an important role in player development and in building strong, disciplined defensive units.

His arrival marks a key step in the growth of the Red Lions project, with the goal of building a disciplined, well-structured, and competitive team on the European stage.

General Manager Bart Iaccarino commented on the appointment:

“We are extremely pleased to announce the addition of Coach Bill. His prestigious NFL experience represents tremendous value for our organization. We are confident that his knowledge, leadership, and vision of the game will play a key role in the development of our players and the growth of our program. We look forward to starting this new journey together.”

These were Coach Shuey’s first words:

“I’m honored to step into the head coach role and grateful for the opportunity to lead this program. My focus is on building a strong, disciplined football team here in Florence and establishing a culture rooted in accountability, growth, and winning. I’m excited to work with a diverse group of players from around the world and help them reach their full potential both on and off the field.”

With the addition of Coach Shuey, the Firenze Red Lions take another step forward in building a high-level coaching structure, laying the foundation for a culture based on discipline, growth, and ambition.